case studies



Evian Water
- Public Relations Blitz -

Evian implemented month-long Evian “pop up Day Spas” in Los Angeles and New York City offering free spa treatments to the public to generate media publicity and Brand awareness.

  • Custom spa treatments with Evian as an ingredient were created to reinforce the Brand’s identity as a “spa in a bottle”

  • Invited guests included reporters and editors from the media, stars and celebrities, as well as the general public

  • 250 editors and reporters came to the spas, resulting iN millions of impressions on TV, in print and online media. 

Ciroc Vodka
- Trade Promotion -

Ciroc Vodka implemented SPARTY! to educate bartenders and waiters from its top NYC restaurant accounts about the brand and its mixability.

  • Guests changed into robes and slippers and received special treatments while sipping theme-related cocktails

  • NYC event became the pilot for roll-out to 26 SPARTY! events in 11 markets

WE: Women’s Entertainment TV 
- 2 tiered promotion -

WE implemented SPARTY! to promote its new “Me Time” daytime programming block to advertisers and viewers. 

  • “Me Time” SPARTY!s featured 5-star spa services for advertisers in New York, Los Angeles and Chicago

  • “Me Time” SPARTY!s were awarded to viewers in WE’s tune-in Sweepstakes promotion

  • “Me Time” SPARTY!s ran for 3 consecutive years