- Public Relations Blitz -
Evian implemented month-long Evian “pop up Day Spas” in Los Angeles and New York City offering free spa treatments to the public to generate media publicity and Brand awareness.
Custom spa treatments with Evian as an ingredient were created to reinforce the Brand’s identity as a “spa in a bottle”
Invited guests included reporters and editors from the media, stars and celebrities, as well as the general public
250 editors and reporters came to the spas, resulting iN millions of impressions on TV, in print and online media.
- Trade Promotion -
Ciroc Vodka implemented SPARTY! to educate bartenders and waiters from its top NYC restaurant accounts about the brand and its mixability.
Guests changed into robes and slippers and received special treatments while sipping theme-related cocktails
NYC event became the pilot for roll-out to 26 SPARTY! events in 11 markets
WE: Women’s Entertainment TV
- 2 tiered promotion -
WE implemented SPARTY! to promote its new “Me Time” daytime programming block to advertisers and viewers.
“Me Time” SPARTY!s featured 5-star spa services for advertisers in New York, Los Angeles and Chicago
“Me Time” SPARTY!s were awarded to viewers in WE’s tune-in Sweepstakes promotion
“Me Time” SPARTY!s ran for 3 consecutive years