CORPORATE EVENTS


THE ULTIMATE HIGH-TOUCH BRANDED EXPERIENCE

 

SPARTY! mixes massages and manicures with conversation and cocktails. It's an interactive, high-touch brand activation to entice clients and partners, or to show your staff they're valued.

 
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WE MAKE SELF-CARE SOCIAL

 

We design spa and beauty events around your corporate brand and goals: for any crowd, with any theme, for any reason.

 
 
 

 
 
 

BRAND ACTIVATIONS

Put clients in a relaxed, receptive mood so they're more responsive to your message

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  • Product launches to consumers, trade & media
  • Promotional & brand awareness events
  • Corporate incentives for key clients or prospects

 
 

 
 

EMPLOYEE & PARTNER EVENTS

Boost loyalty—when they're feeling their best, they'll give you their best

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  • Performance incentives & rewards
  • Kickoff events for sales reps & key partners
  • Holidays & other morale-building occasions

 

YOUR BRAND IN EXPERT HANDS

SPARTY! events are as turnkey as you need it. We can plan the entire event for you, or simply provide you with expert spa, beauty and wellness staff.

 

POP-UP SPAS

Put us in the planner's seat from design and decor to supplies and staff, letting you outsource every detail.

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  • Event concept & budgeting
  • Brand integration
  • Site location, layout & event flow
  • Spa decor, furnishing rentals & signage
  • Professional staff & supplies
  • Catering & music

SPA STAFFING

Gives the support you need to plan and manage your own event—think of us as a (literal) pair of hands.

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  • Professional spa beauty & wellness staff
  • Branded uniforms
  • Spa equipment & supplies
  • Custom spa-treatment design
 
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A party without cake
is just a meeting
— Julia Child
 
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CREATE YOUR SPARTY! COCKTAIL

We can recommend a blend of spa, beauty, and wellness services—or select what feels best for your brand.

 
 
 

MASSAGE
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CHAIR MASSAGE
TABLE MASSAGE
HAND & FOOT MASSAGE

NAILS
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MANICURES
PEDICURES
NAIL ART

MEN
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SPORTS MANICURE / PEDICURE
GENTLEMAN’S SHAVE*
SHOE SHINE

HAIR
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BLOW OUTS
BRAIDING BAR
BARREL CURLS

 
 

BROWS
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EYEBROW SHAPING & THREADING *
LASH EXTENSIONS & FLAIRS *

MAKEUP
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MAKEUP APPLICATION
CAT EYE/ SMOKEY EYE STATION

tarot
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TAROT CARD READING
AURA READINGS *

wellness
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YOGA CLASS
MEDITATION CLASS
SOUND BATH

 
 

DIY SPA
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AROMATHERAPY BLENDING BAR *
CANDLE MAKING *

SKIN
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MINI FACIALS
MASK BAR

BODY ART
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METALLIC TATTOO
HENNA TATTOO

 
 

* Not Available in every city

Price structure

SPARTY! pricing is on a per-project basis, determined by the size and scope of the event(s) and resources required.

 

Planning & Development Fees Include

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  • Program concept
  • Brand integration
  • Overall program design
  • Detailed execution
  • Budget

Program elements & Administration fees

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  • Spa treatments
  • Staffing
  • Catering
  • Equipment rental
  • Robes & slippers
  • Music
  • Custom branded items (e.g. guest gift bags)
 
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SPARTY! in the USA

For iconic brands in the most competitive markets, SPARTY!'s rare blend of beauty-wellness and experiential activations create both brand hype and brand results.

 

BRANDS WHO 💙 SPARTY! +

  • Ciroc Vodka
  • Tanqueray
  • Dodge
  • Johnson & Johnson
  • DSW
  • Evian
  • St. Ives
  • Crest
  • WE tv
  • Target
  • Sephora
  • Vogue Magazine
  • Tommy Hilfiger
  • Google
  • Pepperidge Farms
  • Unilever
  • Revlon
  • Twitter


IN CITIES WE 💙 +

  • New York
  • San Francisco
  • Los Angeles
  • Las Vegas
  • Chicago
  • Atlanta


 
 

case studies

 

 
 
 

Evian Water
Public Relations Blitz

Evian implemented month-long Evian “pop up Day Spas” in Los Angeles and New York City offering free spa treatments to the public to generate media publicity and Brand awareness.

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  • Custom spa treatments with Evian as an ingredient were created to reinforce the Brand’s identity as a “spa in a bottle”
  • Invited guests included reporters and editors from the media, stars and celebrities, as well as the general public
  • 250 editors and reporters came to the spas, resulting in millions of impressions on TV, in print, and online.

 
 

 
 

Ciroc Vodka
Trade Promotion

Ciroc Vodka implemented SPARTY! to educate bartenders and waiters from its top NYC restaurant accounts about the brand and its mixability.

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  • Guests changed into robes and slippers and received special treatments while sipping theme-related cocktails

  • NYC event became the pilot for roll-out to 26 SPARTY! events in 11 markets


 
 

 
 

WE: Women’s Entertainment TV 
2 tiered promotion

WE implemented SPARTY! to promote its new “Me Time” daytime programming block to advertisers and viewers.

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  • “Me Time” SPARTY!s featured 5-star spa services for advertisers in New York, Los Angeles and Chicago
  • “Me Time” SPARTY!s were awarded to viewers in WE’s tune-in Sweepstakes promotion
  • “Me Time” SPARTY!s ran for 3 consecutive years

 
 
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